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Community Concerts: A History
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| The history of Community Concerts parallels in many ways that of the past century. In the 1920s, America underwent rapid change and modernization, and the performing arts were no exception. While Chautauqua tours, traveling minstrel shows, and vaudeville had created a national appetite for live performance, they were disappearing from the scene. There was a demand for concerts; the question was how to find a new way to cover their cost. In 1927, an idea destine to revolutionize the performing arts in America sprang up simultaneously in the Great lakes region and in several Eastern states. Instead of struggling to make up deficits after the fact, people thought, why not raise some money first and then hire the artists? It was a plan that worked. Audiences, it seemed were willing to spend a modest sum in advance for a season of three or four concerts, even if they didnt know what the concerts were going to be. This principle of raising funds to secure a season prior to contracting is Community Concerts magic ingredient. It ensured the success of the humble experiments that grew first into the organized audience plan and ultimately into Community Concerts, the largest, most enduring network of performing arts presenters that has ever existed. The organized audience idea caught fire and spread: it fostered cultural development on an unprecedented scale. Families who had been indifferent to highbrow single concerts were attracted to a whole season with varied offerings at a reasonable price. People who had never been to a concert before were being invited to attend by people they knew- ordinary folks who lived in their neighborhood, went to their church, whose children attend school with their own. They saw quality performances; early featured artists include Vladimir Horowitz, Lawrence Tibbett, Jascha Heifetz and Yehudi Menuhin. A new appreciation for the performing arts, deeply rooted in community spirit, was being nurtured by the organized audience movement across North America, contributing to the nationwide growth of local symphonies, theaters and dance companies. Although the stock market crash of 1929 threatened this brave experiment in the arts, Community Concerts continued to grow, from 42 Community Concert Associations at the start of the Depression to 335 by 1940. People were determine that economic deprivation would not deprive them of beauty and meaning in their lives. Minutes of Association meetings held in Dust bowl towns refer to families who could not afford the fifty cents to attend the concerts and were being carried by loans from neighbors or by the Association itself. Concerts were regarded as more than mere entertainment; they were a lifeline to humanity and normalcy. After World War II, Community Concerts expanded rapidly. Between 1945 and 1950, the total number of Community associations rose from 330 to an all time high of 1,008. Audiences enjoyed the talents of performers like Rudolph Serkin, Paul Robeson and the Von Trapp Family Singers. Community concert Associations were formed in Canada, Mexico, the Caribbean, and even, briefly, South Africa. Since then, Community Concerts has continued to adapt to change and has successfully weathered many challenges. Faced with the advent of television, competing performing arts presenters, and changing lifestyles, the total number of Associations has declined from the remarkable figures of the early 1950s but Community Concerts remains a vital force in the arts world today with more than 400 affiliate Associations. Community concerts programs have contained names including Van Cliburn, Arthur Fiedler and the Boston Pops, the Alvin Ailey Dance Troupe, the London Symphony orchestra with Andre Previn, Claudio Arrau, Leontyne Price and a wide and impressive variety of others. The concerts continue to be of the highest quality, a vital mix of major stars and performers still on their way to prominence. The traditional organized audience Associations remain at the heart of Community Concerts business, but now small colleges, private schools, planned communities, and other interested presenters are also invited to participate. Community Concert Testimonials The audiences in the small towns got to hear some of the the best talent, artists they would never have heard had they not been brought in by the Community Concerts. In a tour of about twenty-five concerts a year, I would play about seven of them in towns smaller than Dubuque, Iowa. those were the years I learned how to be with people, and as I have always been naturally gregarious, people became my friends, true friends. I would meet them, in the coming years, each time I returned to play in their towns. A network of friends. -Isaac Stern in his book My First 79 Years, 1999 Community Concerts has played such an important part in the cultural life of so many towns and cities in our great country. -Van Cliburn, 1997 It has been a pleasure to participate in this outstanding program throughout my career. Your Herculean efforts contribute immeasurably to expose the greatest number of people to live Fine Art performances. Bravo!! -Leontyne Price, 1987 Nancy and I are delighted to commend you on the wonderful work you are doing to bring a love of music into the lives of those who live in your community. Creativity in meeting challenges and determination to accomplish our goals are significant attributes of our people. One evidence of the greatness of the American spirit is the vitality of organizations such as yours which seek to perpetuate the arts by encouraging others to join in appreciation. You have our great admiration and we want to wish you good luck in meeting your goals. -President Ronald Reagan, 1982 |
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